Johns Hopkins University

AMA 8th Annual Regional Conference

This year we will be focusing on how marketers are constantly tasked with adapting to the changing economic, social, political, and technological landscapes around them. Our conference will feature a case from CovTrace, a student-developed Coronavirus Contact Tracing App.

Marketing

During a Pandemic and Heightened Social Consciousness

Speaker Biographies

Zipporah Allen

Zipporah currently serves as the Vice President of the digital marketing department at Taco Bell. She lead the digital transformation of Taco Bell by revolutionizing all aspects of the digital ordering and pick up experience across app, web, kiosk and delivery channels to drive a more personalized experience and approach to marketing. Previously, Zipporah served as the Chief Marketing Officer of Pizza Hut and as the Director of Global Menu Strategy for McDonalds. She received her B.S. in International Marketing from the University of Southern California and her M.B.A. in Marketing and Finance from Northwestern’s Kellogg School of Management.

Screen Shot 2020-10-19 at 10.37.58 PM.pn

Hannah Kronick

Hannah works as a Senior Client Account Manager at Twitter. She is in charge of building strong, collaborative, and strategic partnerships with government and corporate advertisers to help them best achieve and exceed their business and marketing goals on Twitter. She has also previously worked at ESPN and Under Armor. Hannah received her B.A. in International Studies from Johns Hopkins University and her M.B.A from Emory’s Goizueta school of Business.

Screen Shot 2020-10-19 at 10.38.06 PM.pn

Breton Pennotti

Breton currently works as an Executive Vice President at Neon, a subsidiary of one of the world’s largest healthcare communication companies, FCB Health. Breton is a marketing professional with over 16 years of diverse experience in the healthcare space and over a decade in healthcare advertising. He works on opportunities to advance the boundaries of healthcare marketing and create exceptional brand experiences that maintain relevance and value in an evolving marketplace.Breton received his B.S. in Psychology from Fordham University and his M.B.A in healthcare management from Baruch College.

Screen Shot 2020-10-19 at 10.38.15 PM.pn

logistics

DATE: NOVEMBER 7, 2020 | 11am-4pm EDT

LOCATION: ZOOM

REGISTRATION DEADLINE: OCTOBER 25, 2020 | 11:59 EDT

COST: FREE FOR NON-CASE PARTICIPANTS,

$10 TO PARTICIPATE IN CASE

CASE PRIZE MONEY: $500

conference

schedule

8:10-8:25am

Introduction / Walk through Rubric

 

8:25-8:30am

Transition to Judges Rooms

 

8:30-10:30am

Judges view presentation videos in breakout rooms

 

11:10-11:15am

Opening Remarks

 

11:15am-12:00pm

Speaker 1: Twitter / Q&A

 

12:00-12:45pm

Speaker 2: Taco Bell / Q&A

 

12:45-1:30pm

Lunch Break

 

1:30-2:15pm

Speaker 3: FCB / Q&A

 

2:15-2:30pm

Case Finalists Announced / Finalist Rules and Rubric

 

2:30-3:30pm

Live Case Finalist Presentations

 

3:30-3:45pm

Case Speaker: CovTrace

 

3:45-4:00pm

Awards Announced