Johns Hopkins University
AMA 8th Annual Regional Conference
This year we will be focusing on how marketers are constantly tasked with adapting to the changing economic, social, political, and technological landscapes around them. Our conference will feature a case from CovTrace, a student-developed Coronavirus Contact Tracing App.
During a Pandemic and Heightened Social Consciousness
Zipporah currently serves as the Vice President of the digital marketing department at Taco Bell. She lead the digital transformation of Taco Bell by revolutionizing all aspects of the digital ordering and pick up experience across app, web, kiosk and delivery channels to drive a more personalized experience and approach to marketing. Previously, Zipporah served as the Chief Marketing Officer of Pizza Hut and as the Director of Global Menu Strategy for McDonalds. She received her B.S. in International Marketing from the University of Southern California and her M.B.A. in Marketing and Finance from Northwestern’s Kellogg School of Management.
Hannah works as a Senior Client Account Manager at Twitter. She is in charge of building strong, collaborative, and strategic partnerships with government and corporate advertisers to help them best achieve and exceed their business and marketing goals on Twitter. She has also previously worked at ESPN and Under Armor. Hannah received her B.A. in International Studies from Johns Hopkins University and her M.B.A from Emory’s Goizueta school of Business.
Breton currently works as an Executive Vice President at Neon, a subsidiary of one of the world’s largest healthcare communication companies, FCB Health. Breton is a marketing professional with over 16 years of diverse experience in the healthcare space and over a decade in healthcare advertising. He works on opportunities to advance the boundaries of healthcare marketing and create exceptional brand experiences that maintain relevance and value in an evolving marketplace.Breton received his B.S. in Psychology from Fordham University and his M.B.A in healthcare management from Baruch College.
DATE: NOVEMBER 7, 2020 | 11am-4pm EDT
REGISTRATION DEADLINE: OCTOBER 25, 2020 | 11:59 EDT
COST: FREE FOR NON-CASE PARTICIPANTS,
$10 TO PARTICIPATE IN CASE
CASE PRIZE MONEY: $500
Introduction / Walk through Rubric
Transition to Judges Rooms
Judges view presentation videos in breakout rooms
Speaker 1: Twitter / Q&A
Speaker 2: Taco Bell / Q&A
Speaker 3: FCB / Q&A
Case Finalists Announced / Finalist Rules and Rubric
Live Case Finalist Presentations
Case Speaker: CovTrace