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Background:
The Johns Hopkins University AMA’s chapter is proud to host its 10th Annual Regional Conference: “Bon Appétit: Marketing in the Food and Beverage Industry.” The conference will feature both a case competition and presentations from several distinguished keynote speakers who are marketing practitioners at industry-leading brands.
Our two keynote speakers will speak about their diverse marketing experiences within the food and beverage industries at the Kraft Heinz Company, McCormick & Company, and more. The case competition will focus on a viral Asian snack food company, Rooted Fare, with the case written by the co-founder herself, Hedy Yu. To participate in the case please form a team of 3-4 people. If you would like to compete but are having trouble finding a team, please register anyways and we will match you with a team.
Don’t miss out on this rare opportunity to hear from and interact with industry experts, compete in the case competition for a chance to win $500, and network with speakers, judges, and other students.
Speakers:

The Kraft Heinz Company
Sr. Manager, eCommerce & Omni Shopper Marketing
McCormick & Company
Director, Global Marketing and Sales Analytics
Stonyfield and siggi's Yogurt
Director
logistics
Conference Logistics:
Date:
Saturday, October 22nd, 2022
11 AM - 4 PM EDT
Location: Virtual
Conference Registration Deadline:
OCTOBER 16TH, 2022 | 11:59 EDT
Case Competition Logistics:
Cost:
FREE for Non-Case Participants
$10 to participate in case competition
Case Prize Money: $500
Case Release Date:
Saturday, October 15th
Teammate Search:
Case Registration Deadline:
OCTOBER 14TH, 2022 | 11:59 EDT
conference schedule
Sat, Oct 22
11:10 AM - 11:15 AM
5 minutes
Opening Remarks
11:15 AM - 12:00 PM
45 minutes
Ramesh Moorthy from McCormick & Company to Speak
12:00 PM - 12:45 PM
45 minutes
Kristina Drociak from Stonefield and siggis yogurt to Speak
12:45 PM - 1:30 PM
45 minutes
Lunch Break
1:30 PM - 2:15 PM
45 minutes
Taylor Douglas from the Kraft Heinz Company to Speak
2:15 PM - 2:30 PM
15 minutes
Case Finalists Announced/Finalist Rules and Rubric
2:30 PM - 3:30 PM
60 minutes
Live Case Finalist Presentations
3:30 PM - 3:45 PM
15 minutes
Hedy Yu, Founder of Rooted Fare Case Competition to Speak
3:45 PM - 4:00 PM
15 minutes
Awards Announced